BLR expresses “the meaning of life” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. BLR visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric. BLR's main technique is rough craft, using fabrics and denim techniques that have been modified and developed like denim, creating a denim culture that is not limited to traditional denim, but takes it to the next level.
We want to blur the boundaries of fashion to provide comfort and a sense of belonging to those who wear BLR beyond clothing and to create a BLR culture.
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